Nintendo UK, a branch of Nintendo of Europe GmbH ('Nintendo', 'we', 'our', or 'us'), Herriotstrasse 4, 60528 Frankfurt am Main, Germany, is committed to respecting the privacy rights of visitors to the Nintendo Official UK Store, athttp://store.nintendo.co.uk (the 'Website') and recognises the importance of protecting your personal information.
We collect and use the following information about you:
i. Information you provide to us
Before you are able to buy any goods through the Website, we will ask you to register and create an account on the Website (a 'Nintendo Account'). This is to enable us to process your purchases and communicate with you. To create a Nintendo Account, we will ask you to provide your full name, email address and password.
You will also need to provide us with your payment information, billing and delivery address in order for us to process your payment and deliver your goods to you.
If relevant in the circumstances, we will also collect and use the following information that you provide to us:
Please note that if you provide us with information relating to another person, you must inform them of our identity, the purposes for which their information will be used and obtain their consent to sharing their information with us.
ii. Information we collect automatically (including by cookies).
When you visit the Website, even if just browsing, we will automatically collect certain information from your device. This may include your computer’s IP address (which is automatically assigned to your computer by your internet service provider), operating system, log in times, browser type and unique device ID, broad geographic location (e.g. country or city-level location) and other technical information including details about the websites you visited before and after visiting the Website, search queries that landed you on the Website, search queries you conducted on the Website and pages and advertisements you viewed and links you clicked on while using the Website.
Collecting this information enables us to better understand the visitors who come to our Website, where they come from, and what content on our Website is of interest to them. We use this information for our internal analytics purposes and to improve the quality and relevance of our Website to our visitors.
Some of this information may be collected using cookies and similar tracking technology, as explained further under the heading “Cookies and similar tracking technology” below.
iii. Information we collect from third parties.
From time to time, we may receive personal information about you from third party sources, but only where we have checked that these third parties either have your consent or are otherwise legally permitted or required to disclose your personal information to us.
For example, you may choose to connect to our Services via a social media account. Exactly what information we receive from your social media provider will depend on your social media privacy settings, but will typically include your basic public profile information and email address.
We may collect information about you from third party providers of postcode demographic information that we will associate with your Nintendo Account. In conjunction with the other personal information we collect about you, this helps us to serve you with digital marketing and e-mail communications that we believe are better tailored to your interests.
We may share your information with the following categories of recipients:
Our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it.
However, we will normally collect personal information from you only: (i) where we need the personal information to perform a contract with you (i.e. to fulfil your purchase of goods with us); (ii) where the processing is in our legitimate interests and not overridden by your rights, or (iii) where we have your consent to do so. In some cases, we may also have a legal obligation to collect personal information from you or may otherwise need the personal information to protect your vital interests or those of another person.
If we need to process your personal information to comply with a legal requirement we will make this clear at the relevant time and advise you whether the provision of your personal information is mandatory or not (as well as of the possible consequences if you do not provide your personal information).
If we collect and use your personal information in reliance on our legitimate interests (or those of any third party), this interest will normally be to operate our platform and communicating with you as necessary to provide our services to you and for our legitimate commercial interest, for instance, when responding to your queries, improving our platform, undertaking marketing and advertising, or for the purposes of detecting or preventing illegal activities. We may have other legitimate interests and if appropriate will make clear to you at the relevant time what those legitimate interests are.
If you have questions about or need further information concerning the legal basis on which we collect and use your personal information, please contact us using the contact details provided under the “Contact”heading below .
We want you to feel confident about using the Website and we are committed to protecting the information that we collect. We have appropriate technical and organisational measures in place to protect the information you provide to us against unauthorised or unlawful use and against accidental loss, damage or destruction.
You have the following data protection rights:
We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws.
Specifically, our Website servers are located United Kingdom, our third party service providers and partners operate Europe and the United States and our group companies operate around the world including in Asia, Australia and the United States. This means that when we collect your personal information we may process it in any of these countries.
We retain personal information we collect from you where we have an ongoing legitimate business need to do so (for example to comply with applicable legal, tax or accounting requirements and/or as necessary to defend ourselves against any claims).
When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise it or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.
Alternatively you can contact the Data Protection Officer at: firstname.lastname@example.org
For the purposes of European data protection law, Nintendo of Europe GmbH is the data controller of visitors' personal information collected through this Website.