The Cookie Policy for Nintendo Official UK Store

Cookie Policy

Nintendo of Europe GmbH ('Nintendo', 'we', 'our', or 'us'), Herriotstrasse 4, 60528 Frankfurt am Main, Germany uses cookies on its website at (the 'Website') for essential website purposes and for functionality and performance, analytics, social media, and advertising purposes. 

We provide more information below on what cookies are and why we use them. If you do not accept our use of cookies, you can disable them using the instructions in this Cookie Policy. If you do not change your cookie settings then we will assume you accept our use of cookies for the purposes described in this Cookie Policy.

What is a cookie?

Cookies are text files containing small amounts of information which are downloaded to your computer or mobile device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognises that cookie. Cookies are useful because they allow a website to recognise a user's device.

Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improving the user experience. They can also help to ensure that adverts you see online are more relevant to you and your interests.

What cookies does Nintendo use and why?

Nintendo uses five different types of cookies on this Website: strictly necessary cookies, functionality and performance cookies, analytics cookies, social media cookies, and advertising cookies. We provide more information about these cookies, and the purposes they serve, in the following table.

Type of cookie

What it does


Further information and how to block

Cookies that are strictly necessary for essential Website purposes

These cookies are strictly necessary for essential Website purposes, for example to ensure that your interaction with the Website is uninterrupted and to store information relating to the contents of your shopping basket.
Without these cookies, services you have asked for, like secure login and payment pages, cannot be provided.

Nintendo (or The Hut.Com Limited on Nintendo's behalf)

Please see the instructions set out in 'How to control or delete cookies' below.

Functionality and performance cookies

These cookies serve a variety of purposes related to the presentation, performance and functionality of this Website. Their overall purpose is to enhance visitors experience and enjoyment of this Website.
For example, these cookies help us remember details you entered on a previous visit to save you having to re-enter them. Others enable you to specify your preferred language or other website preferences. Some may also be used to provide services you have asked for such as watching a video or commenting on a product.

Nintendo (or The Hut.Com Limited on Nintendo's behalf)

Please see the instructions set out in 'How to control or delete cookies' below.

Analytics cookies

These cookies collect information that is used either in aggregate form to help us understand how the Website is being used or how effective our marketing campaigns are, or to help us customise the Website for you.
We use this information to help run our Website more efficiently, to gather broad demographic information and to monitor the level of activity on our Website.

Nintendo (or The Hut.Com Limited on Nintendo's behalf)
Google Analytics

You can block cookies served by Google Analytics through their opt-out.

Similarly, to opt out of tracking by Wingify, click here.

Please also see the instructions set out in 'How to control or delete cookies' below for further information.

Social media cookies

These cookies enable users to share website pages and content through third party social networking and other websites. The companies that serve these cookies may also use users' information to serve targeted advertising on other websites.

Google Plus

For more information about Facebook cookies, see here.

For more information about Google Plus cookies, see here.

For more information about Twitter cookies, see here.
Please see the instructions set out in 'How to control or delete cookies' below.

Advertising cookies

These cookies are used to deliver advertising messages which are more relevant to you and your interests and track advertising impressions. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly delivered for advertisers, as well as help to measure the effectiveness of an advertising campaign.
They are usually placed by advertising networks with our permission. They remember that you have visited an application and this information is shared with other organisations such as advertisers.

Nintendo (or The Hut.Com Limited on Nintendo's behalf)
Affiliate Window
Google DoubleClick

For more information about controlling the information Google uses to show you ads, see here.

If you want to permanently opt out of the DoubleClick cookie, you can install the DoubleClick opt out extension.

For further information on opting out of more ads see the Digital Advertising Alliance's consumer choice page here.

How to control or delete cookies

Most browsers are automatically set to accept cookies but you have the right to choose whether or not to accept cookies and we have explained how you can exercise this right below. However, if you do disable cookies, you may not be able to use all the functions of this Website

You can disable cookies by using the opt-out links provided in the table above, or by changing your browser settings so that cookies from this Website cannot be placed on your computer or mobile device. In order to do this, please follow the instructions provided by your browser (usually located within the Help, Tools or Edit facility). Please note that using a third party opt-out link to disable a cookie may not delete the cookie from your browser but simply disable it from future use. If you wish to delete the relevant cookie, you will need to do this yourself from within your browser. You can also set your browser to alert you when cookies are being sent.

For further information about cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit and

How does Nintendo use web beacons?

Web beacons are tiny graphic files invisibly integrated into websites or into communications sent to you. When you access the Website, the respective graphic files may be loaded from the Nintendo server. Additionally, if you opted into receiving newsletters from Nintendo, we may place web beacons in newsletters sent to you. These web beacons will notify us when you open such newsletters so we can monitor whether our newsletters are being delivered successfully.

Contact us

If you have any questions or comments about this Cookie Policy, or privacy matters generally, please contact us at